A Miserable Holiday for PC sales

The technology consultancy company, Gartner, said U.S. PC shipments fell 6% last quarter from a year earlier, as tablets and smartphones continued to capture more of consumers’ interest.

One device category that many predict will save the PC – the super-thin ultrabook laptops – were quietly introduced into the market during the holiday season and barely made an impact on sales.

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Ultrabook Laptop Computer

Instead, the PCs that saw the most sales growth were models  most unlike mobile devices: all-in-one PCs with large, high-definition screens, Gartner said.

“Ultrabooks didn’t seem to draw consumers’ attention,” said Mikako Kitagawa, principal analyst at Gartner. “Consumers had very little understanding and awareness of ultrabooks, and only a small group of consumers was willing to pay the price premium for such models.”

 

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